Palm Cafe: A Management Plan

Essay by Brown304University, Bachelor'sA+, August 2006

download word file, 7 pages 4.0

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Looking for a fine and exquisite atmosphere to enjoy fabulous coffee beverages and the finest pastries? We now offer Palm Café to the city of Boca Raton, Florida. Our new café has impeccable taste and a relaxing environment that is open to customers seven days a week. We present a great variety of beverages and snacks along with snug furniture. We also derive the most excellent coffee and tea from our private plantations across the world. Our plantations are located mostly in India and South America. Although we are just beginning, management plans on expanding Palm Cafe well throughout Florida and the United States. Palm Cafe's management will conduct thorough planning as well as utilizing the other management functions: organizing, leading, and controlling. The purpose of this paper is to discuss the following management planning issues:

* Establish objectives.

* Analyze Palm Cafe's current situation.

* Clarify alternative courses of action.

* Assess the alternatives.

* Choose the best alternative.

* Explain execution of plan.

By discussing these points, a clear idea of Palm Cafe's mission and goals can easily be recognized. Palm Cafe isn't just another cafe. It's a location in which customers can feel at home, receive the best treatment, and enjoy delectable food and drink.

Beginning with the first topic, objectives, management at Palm Café has established goals that will need to be achieved in order to further its standing in the community. One goal is to develop strong footholds in the vacation areas and resorts throughout Florida. Once that has been accomplished we can then expand our business to the urban markets both inside and outside of Florida. Another goal is to create ways in which our products will attract customers and create brand recognition. By creating a brand that customers can recognize, we...